Cattlemen Care Campaign is launched

     The Iowa Cattlemen’s Association (ICA) and Iowa Beef Industry Council (IBIC) are launching a Cattlemen Care Campaign as a way to highlight the value of beef production in our local communities across the state. 

     On March 19, Gov. Kim Reynolds signed a proclamation declaring the month of April “Meat on the Table Month,” in support of Iowa livestock producers. Gov. Reynolds calls upon Iowans to purchase meat from our many meat and poultry processors or retailers.

     Modern beef production is among the most complex food systems in the world. Cattlemen continually invest time, energy, and resources to further develop their management and marketing skills. Working together, each segment of the beef supply chain aims to enrich the environment through responsible use of natural resources – not just for today, but also for the future. The result is a delicious and nutritious source of protein we can all feel confident in serving family and friends.

     Throughout the months of April and May, the Iowa Beef Industry Headquarters invites beef producers and consumers across the state to join our effort in sharing how beef contributes to a healthy diet, and how Iowa’s cattlemen work hard to feed a growing population, while being conscious caretakers of land and resources. We’ll also highlight the integral role local restaurants and food service providers play in helping Iowans celebrate life milestones and cherished memories over exceptional beef entrees. The final pillar of the campaign will focus on cattlemen giving back to their communities.

     Beef production today represents time-honored traditions with integration of the world’s most advanced technology, resulting in a premium beef product Iowans can celebrate.

     Iowans are encouraged to join in sharing the benefits of beef and beef production throughout the months of April and May.

     For more information contact ICA’s Director of Communications Anna Hastert at anna@iacattlemen.org or IBIC’s director of marketing and communications Kylie Peterson at kylie@iabeef.org.