Express ad wins first place at INA

By: 
Staff report

     The Iowa Newspaper Association (INA) held its annual convention and awards banquet Feb. 2-3 in Des Moines.

     The Monticello Express was the first-place recipient of an ad featuring Above & Beyond Home Health and Hospice under the category “Best Ad Featuring Financial, Insurance, or Other Professional Service.”

     The ad, sold by Advertising Manager Mary Yanda, was published in the Sept. 28, 2016 Express Today’s Woman special issue. The ad read: “Walk in my shoes…then you will understand why I do what I do.” The theme included footwear of those who work at Above & Beyond.

     The INA judges comments on the ad offered: “Clever campaign message and imagery that creates effective emotional appeal for the reader.”

     Co-publisher Mark Spensley offered on the first-place award, “I would like to congratulate Mary Yanda, our advertising manager, on winning this award for a very creative ad.”

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