Superior Appliance adds working kitchen experience to service

Posted July 19, 2013 at 12:44 pm

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PHOTO: The ladies at Superior Appliance (Deb Keating, Holly Iben, Dionne Prull and Ashley Keunen) show off both the new working kitchen and the new line of KitchenAid smaller appliances they have in stock. Superior is now offering gift registry as well.


By Kim Brooks, Express Editor

After 36 years in business, Superior Appliance in Monticello has only remodeled twice since opening its doors. Now, they are ready to reveal their newest remodel: a live, working kitchen.

While the owners and employees of Superior have always assisted customers in learning how their appliances work, the live kitchen allows curious minds to see just exactly how everything works. Another function of the addition includes three kitchen cabinet features by local contractors (Monticello Carpet & Interiors, Spahn & Rose Lumber Company and Interior Elements). Coupled with the variety of appliances sold at Superior, customers can get a better idea of how the colors look together and picture how everything might look right inside their own home.

Superior’s Dionne and Ryan Prull said this project was something they’d been contemplating for a couple of years now. So last winter, with the help of their own crew and local contractors, they made room for the addition by cutting into the parts room and service office. Merchandise inside their storage room was taken to their off-site warehouse to create the needed room. The working kitchen is about 400 square feet in all.

Already Superior Appliance has been getting positive feedback on their addition. Employee Holly Iben was able to demonstrate how fast water boils on the new induction range.

In order to show off their remodel project, Superior is holding a grand re-opening, three-day sale on Thursday, Aug. 1, through Saturday, Aug. 3. (Check out their front-page ad in the July 24 Shoppers’ Guide.) There will be cooking demonstrations inside the new working kitchen from 4 to 7 p.m. on Thursday, Aug. 1, as well as wine tasting from The Jitney Wine Bar on Friday, Aug. 2, from 4 to 7 p.m.

“We want to show off the new built-in appliances,” explained Dionne. “We chose three different kitchens, with three different styles.” The woodwork, countertops and finishes all stand apart from one another. The gals at Superior took charge of decorating the kitchen space as well, making it feel more like home.

Work began just this April and took only three months to complete.

“Our guys did a lot of work,” said Dionne.

While already remodeling part of the store, Superior decided to re-carpet and repaint the rest of the store, giving it a fresh, new look.

“It freshened things up a bit,” Dionne said looking around.

As for how they chose the three contractors for the working kitchen, Ryan said they’ve worked with these companies in the past in furnishing new homes, so the relationship had already been well established.

Dionne said they chose the looks they wanted for each section of the kitchen area, giving the companies the dimensions to work with.

“We had the whole area drawn up,” said Ryan.

Some of the features to look for inside the working kitchen include a refrigerator/freezer drawer, a dishwasher, built-in stainless steel oven and microwave, an induction cook top, a dual-fuel range (gas and electric), a canopy hood and Superior Appliance’s new Whirlpool Black Ice collection.

Superior’s Deb Keating said that the new addition allows them to better serve their customers, to see everything working right in front of their eyes.

“It helps them visualize everything,” Keating added. “Plus, we’re not selling out of a book.” She said they can walk through the kitchen with their customers, answering any questions they may have. “They can touch the appliances and see their ease of use.”

Another addition to Superior is their line of smaller KitchenAid appliances, to complete the shopping experience. Some of the new appliances include mixers that come in 60 different colors, toasters, toaster oven, hand mixers, blenders, processors, coffee pots, crockpots and more. Keating said they are also starting to offer gift registration for special occasions. They will also gift wrap any smaller appliance.

“We specialize in American-made products,” Keating said of the Whirlpool and KitchenAid lines. In fact, about 80 percent of the larger appliances sold locally are American-made.

Keating said all this work has been good for business.

“We appreciate the support of our local community and surrounding areas,” expressed the employees at Superior Appliance.