MACC highlights Small Business Week


On May 3, Mayor Brian Wolken read a proclamation declaring May 2-8 as Small Business Week. Presenting the proclamation is Monticello Chamber First Vice President Jared Lasley (right). (Photo by Kim Brooks)
City Council
By: 
Kim Brooks
Express Editor

     During the May 3 Monticello City Council meeting, Mayor Brian Wolken read a proclamation declaring May 2-8 as National Small Business Week.

     Monticello Area Chamber of Commerce (MACC) Director Jan Hoag also presented the council information about the chamber’s 2021 Uptown Summer Nites in the downtown pocket park. Those dates will be on Thursday evenings, June 17, July 15, and Aug. 19.

     There will be live music at each event, as well as food and beverages.

     “We’re excited that we can do these in 2021,” Hoag said of the return of live music events following the pandemic. “Everything was cancelled last year.”

     For $250, chamber members could sponsor each Uptown event. The sponsors include: Monticello Nursing and Rehabilitation Center for June, ORBIS Corporation for July, and HCH Real Estate for August.

     The chamber also asked the council to waive the rental fee on the pocket park, a move that Parks and Rec was in support of, too. The council will take action during its next meeting.

     Hoag also provided facts and figures to the council regarding Small Business Week.

     “As you are well aware, we saw our share of challenges in 2020,” Hoag said in her handout. “Despite the virus, the shutdowns, the regulation and restrictions, and all the questions that coincided with all those events, the MACC was here to assist in any way we could.”

     The chamber’s successful Chamber Buck program sold over $68,000 in 2020.

     “The previous high was just over $19,000,” noted Hoag. “That’s an extra $49,000 spent in the Monticello area in our small businesses.”

     Chamber Bucks can be spent at participating businesses, those that are chamber members.

     The chamber also provides members with information when it’s needed. Throughout the pandemic, Hoag said there was a barrage of information and details businesses needed to know.

     MACC also has a social media presence. Hoag shared that 64 percent of surveyed small businesses use social media in their marketing strategies.

     “In a time when many had to shift how they were doing business, MACC was there to help spread the word through social media,” said Hoag. “In fact, we created an additional Facebook page to help our bars and restaurants through the most difficult time of the pandemic.”

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